Client
NEO
Overview
NEO aims to make the new-build real estate market more transparent, accessible, and connected. The platform brings property listings, market information, and business opportunities into one place, offering tailored experiences for different user profiles.
Client
NEO
Industry
Real Estate
Service
Web Platform
Brand Identity
Responsive website
Content
Duration
5 Weeks
The Challenge
The challenge was to create a distinctive brand identity and an intuitive digital experience for a complex, multi-stakeholder real estate ecosystem. The platform needed to simplify access to property information, meet the different needs of buyers, agents, and developers, and establish a consistent visual language that could support its global positioning.
The Solution
I worked on the project’s brand identity and UX/UI design, from creating the logo and defining the color palette to developing the overall visual language of the brand. I also designed the platform’s user experience and interface, focusing on intuitive navigation, clear information architecture, and tailored user journeys for different audiences. The result is a cohesive digital experience that combines a recognizable brand identity with a functional, user-centered platform.
The Result
NEO brings together brand identity and digital experience in a unified platform designed to simplify access to new-build real estate opportunities. The combination of a distinctive visual identity and user-centered UX/UI creates a consistent experience across the platform, supporting usability, brand recognition, and international growth.
PORTFOLIO
Atelier Riforma
Atelier Riforma
Atelier Riforma
UI / UX Design
Web Platform
Responsive website
Metodo Ongaro
Metodo Ongaro
Metodo Ongaro
UI/UX Design
Mobile APP
Android & IOS